Oliver Steil, TeamViewer CEO, said: “We are very excited to see our brand on the front of the most iconic shirt in global sports. This will bring huge benefits to both of our organisations and, most importantly, to our fans around the world.” While the shirt will be the most visible symbol of our partnership, we are looking forward to using TeamViewer’s technology to drive digitalization of the club and open new ways for us to connect with our fans. Richard Arnold, Manchester United Managing Director, said: “The launch of our new home kit is an exciting moment before the start of every season and especially so this year as we welcome TeamViewer as our new principal shirt partner. This includes bringing Manchester United fans even closer to the team they love, for example through ground-breaking augmented reality solutions and remote access to Old Trafford – Manchester United’s famous stadium. Through the integration of TeamViewer solutions into the club’s everyday processes, TeamViewer will showcase the unique capabilities of its technology to transform the way the world works and interacts and to put digitalization into action. The launch of the new home kit marks the debut of TeamViewer’s five-year partnership with Manchester United with the objective to harness the power of the club’s unrivalled community of 1.1 billion fans and followers around the world. Thereby, the partnership between one of the world’s most popular and iconic sports teams and one of Europe’s leading software companies is becoming visible. Goppingen/Manchester, 15 July 2021: – From the start of the forthcoming season, the men’s, women’s, and Academy teams of Manchester United will compete in kits bearing the TeamViewer name and logo. The investment firm demanded that TeamViewer stop “bleeding millions” and “rapidly disengage from this mess” concerning the partnerships with United and Mercedes Formula 1.TeamViewer unveiled as new principal shirt partner on the Manchester United home kit 2021/22 TeamViewer was today unveiled as the new principal shirt partner of Manchester United with the launch of the club’s new 2021/22 home kit. In November, TeamViewer came under pressure from Petrus Advisers, a London-based investment firm that owns just over three per cent of the company. Manchester United co-owner Avram Glazer has refused to be drawn on the current timescale of a takeover involving the club, but exclusively told The Athletic on Wednesday that “the process is proceeding”.Īsked for an update on the sale of United, the 62-year-old said: “It’s not necessarily a sale, it’s a process and we’re going forward with the process, so we’ll see what happens.” Three weeks ago, Manchester United’s owners the Glazer family announced their intention to “explore strategic alternatives” for Manchester United “including new investment into the club, a sale, or other transactions”. “This would lead to a substantial reduction of partnership volume to a single-digit million USD amount p.a., resulting in a significant positive impact on TeamViewer’s profitability.” “Once a new shirt front partner is selected and takes on this role, TeamViewer AG will remain part of Manchester United’s partner ecosystem until the end of the original contract term, with an adapted scope of partnership. “This will allow Manchester United to commence a focused sales process for a new long-term shirt front partner with the expectation for TeamViewer to transition out of this role as soon as practicably possible. The statement read: “After a period of collaborative, private discussions over the past months, Manchester United and TeamViewer AG have reached a mutually-beneficial agreement under which Manchester United shall have the option to buy back the rights to the club’s shirt front sponsorship. And on Thursday a statement was released which said the two parties had “reached a mutually beneficial agreement” regarding their future collaboration.
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